Good branding and design is about creating that first. Not the kind of first that carries you triumphantly across the line before your competition, but the kind of first that you feel. It’s never about the flashy trends or the gizmos that come and go in the blink of an eye. It’s never ever going to be about robotically programmed content that is driven by cold logic and no heart. It’s about the perfect idea, that could only belong to you. Your idea should be the first of its kind. Your brand should be the first to recall in conversation, the first your guest or clients can really feel part of. A love at first sight to change your world forever.

That’s the real power of ‘first’. Sounds emotional. It is. Where’s the research I hear you. The research will be there my little spreadsheet fiend. But the real magic happens in that first feeling. Take a second.  Take it all in…